A growing industry for many areas is participating in chilled goods home delivery services that offer everything from meats to fresh fruit and vegetables. These services can be valuable to many people as a time saver and, in some cases, as the only way they can obtain certain items easily. If you are thinking of starting your own local chilled goods home delivery service, then there are some aspects of that business ownership you should consider.
Thinking Outside the Demographic Box
When you first start your business, or at least begin the planning stages of the business plan, you will likely consider your base demographic. These are the most likely people who will buy your products and become ongoing customers. You may automatically think of elderly customers that are not able to get out to the grocery store or of someone who is home bound due to health or because they are a caregiver. You should take a moment and think outside of this demographic box. Keep in mind, there are many busy singles that work long hours and just don't have the time or inclination to go to the store during their time off. There are also parents who may have a full agenda and having a delivery service would free up more time for them to spend with family.
Expanding Your Zone
Something you should consider is the possibility of expanding your service zone. You may think this is not important as you begin, but think about this. As word gets about your service, you may have people just outside your normal radius or in the neighboring town that may want to use your service. The issue with this is that city or area may have different guidelines for your chilled goods home delivery service than the area you are currently going to, or are, servicing. Also, there may be businesses you work with in your current area that would be rival companies of one in a neighboring area. This could cause some conflict for your business later. You need to consider all of this and set as possible plan if expansion does occur.
Expanding Your Assistance
When you first start your business you will likely be handling all the deliveries yourself. As you expand you may want to have someone to help you with not only the deliveries, but also with other aspects of the business. This means taking time to hire drivers with proper licensing for refrigerated van operation. You may also want someone with skills in marketing to help reach out to local businesses that may want you to carry their products. You may also need someone to take over arranging pick-up of items for delivery. Keep this in mind during the initial business plan, so when the time comes you can expand out properly and with financial responsibility without sending the business into a financial upheaval and debt.
By keeping these aspects in mind about owning a chilled goods delivery service, and owning a refrigerated van for that service, you will be able to create a solid business plan. This is vital when you approach a bank for a business loan or when you need to validate that the business will be successful.Share